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Fáilte Ireland, National Tourism Development Authority

Fáilte Ireland’s role is to support the long-term sustainable growth in the economic, social, cultural, and environmental contribution of tourism to Ireland. We can help businesses to access research insights, performance data, and advice on developing and expanding their tourism business experiences, markets and performance.

 

Who we are?

As the National Tourism Development Authority, Fáilte Ireland’s role is to support the long-term sustainable growth in the economic, social, cultural, and environmental contribution of tourism to Ireland. Tourism is of critical importance to the national economy and to regional development and employment. 

Who we service?

We work in partnership with: 

  • Government and state agencies to implement policy and drive investment in tourism for the economy and social benefit of all citizens 

  • Local Authorities to support regional development and infrastructure 

  • Public bodies and representative groups to increase the accessibility and profile of tourism for all

  • Tourism Industry partners and local communities to develop tourism sustainably and support local jobs.

What we do?

We provide economic and consumer insights and offer business advisory and capability building programmes and tools, to increase capacity across the industry.  We support Business Events, managing the bidding for and securing of larger conferences, meetings, and events to be hosted in Ireland and lead domestic holiday marketing across four regional experience brands: Wild Atlantic Way, Ireland’s Ancient East, Ireland’s Hidden Heartlands and Dublin. 

At a glance

Focus
  • To support businesses engaged in delivering Irish tourism products and services to become commercially sustainable, develop and grow
  • To guide tourism business enquiries to access relevant other Government supports for Tourism by NEH govt departments and agency partners
Sectors
  • Tourism businesses
     
Network
  • We have Tourism Development personnel based in all 26 counties, supported by 9 regional offices
     
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Tourism Research and Insights

Thrive in tourism with Fáilte Ireland's research and insights.

Make better decisions to help you thrive in tourism with Fáilte Ireland's research and insights.
Expand, develop, invest or launch your tourism business with the benefit of Fáilte Ireland's research. Understand your customers, access industry data, and make strategic decisions for success. Explore reports on trends, economics, and product development. Your one-stop shop for informed planning and diversification.

You might be eligible if you are: 

  • Anyone operating or planning a tourism business or investment
  • Public agencies and public and private stakeholders involved in tourism and destination development.
  • Anyone whose business is part of or dependent on the tourism supply chain  

Eligibility is subject to terms and conditions.

Advice & Mentoring

Champions Programme

Enhance your tourism business's customer service and local knowledge with this FREE Programme.

An in person training course on Inclusive customer service and local tourism product knowledge  delivered in person at numerous locations around the country, to support staff involved with tourism visitors.  

You may be eligible if:

  • You are a Tourism and Hospitality Professional: Business owners, managers, and frontline staff directly involved in the industry.
  • Or Visitor Experience Supporters: Businesses offering services that enhance the visitor experience, such as Public and private transport (taxi services, drivers, etc.), Equipment and vehicle rentals (holiday, adventure) and event staff and volunteers (festivals, etc.)
  • In short, anyone who contributes to a positive visitor experience in the tourism and hospitality sector can benefit from this program.

Eligibility is subject to terms and conditions.

Training & Programmes

Employer Excellence Programme

Drive business growth, employee engagement, and a stronger employer brand through strategic development and people investment

A 3 year strategic business development and people investment programme that supports you to build better employee engagement and performance and strengthen your Employer brand reputation. 

  • Open to all tourism and hospitality businesses in Ireland that either provide a tourist experience or produce a product that caters to domestic and/or international visitors. 

  • Eligible businesses must also have at least five employees.

     

Eligibility is subject to terms and conditions.

Training & Programmes

National Climate Action Programme

Strategic guidance and planning for tourism businesses to become more sustainable and cut costs.

The National Climate Action Programme is a multi year strategic development and investment programme for Tourism & Hospitality businesses in improving business sustainability while reducing operating costs to the business. 

You may be eligible if:

  • You are a open to established, tax-cleared tourism business (owners/managers) in Ireland with a physical location
  • The business must be demonstrably serving domestic/international visitors
  • The business must be spending €10,000+ annually on energy (excluding transport), and committed to sustainability.

Eligibility is subject to terms and conditions.

Training & Programmes

Tourism Careers

Develop a talent pool and gain access to new skills

Online guidance and resources to support businesses with the recruitment and retention of staff and building a positive and inclusive Employer brand, while contributing to the reputation of tourism & hospitality as a rewarding career of choice.

Businesses with recruitment needs that are interested in attracting and retaining the best employees.

You might be eligible if you are a business in the Irish hospitality and tourism industry, such as:

  • an accommodation provider (hotels, B&Bs, self-catering etc)
  • a restaurant or cafe
  • an activity providers (including tours, attractions, adventure activities)
  • a tourism-related business (transport, retail, cultural experience, festival)

Eligibility is subject to terms and conditions.

Advice & Mentoring

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Collaborating with you is essential for creating a dynamic future for businesses in Ireland.

“

Sarah

Innovate Solutions Project Manager
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